0:00:00 A: I’ve been trying, and, you know, I’ve been tested. Welcome to the Friends in Business podcast with your hosts, Ben Wright and Jemimah Ashley. Ben, known as the sales strategist, and Jemimah, our resident visibility expert, are here to share their wealth of knowledge and experience with a little fun along the way. Whether you’re a leader, entrepreneur, or aspiring business owner, this is the podcast where we share everything we know about business to help you succeed.
0:00:31 A: So let’s get started. Welcome to the Friends in Business podcast.
0:00:44 Ben Wright: Well, welcome back to Friends in Business with your hosts, Jemimah Ashley, and me. You remember my name. I’m super pleased. How are you today?
Jemimah Ashleigh: Famously, Ben Wright
Ben Wright: You remember my name. I’m super pleased. How are you today?
0:00:55 Jemimah Ashleigh: I’m good. I’m really good. Loving the Noosa weather today. It’s pouring rain. It’s always really inconsistent here.
0:01:01 Ben Wright: Middle of the year is without doubt. Once we start hitting May, June, July risk, there’s always a bit of a delay right when we record these when they launch, but May through to October is just magic.
0:01:12 Jemimah Ashleigh: I just love being here. Honestly, I do. I’m never really a Queensland girl. Right? Like, I never got it. And I’ll be honest, when you were like, let’s record at Noose, part of me wanted to be like, no, I’m from Melbourne, the center of the world, so you’ll have to come to me. But I got to hang out with you recently in Melbourne. That was pretty fun.
0:01:31 Ben Wright: Yeah. And I loved where you’re living. Like, I’m not an apartment guy. But you’re in a new building. It’s been super well planned out. Right to the point you’ve got a lot of communal spaces. But the one that I loved and my daughter loved as well, actually, by the way, she’s still waiting on those paintings you’re meant to bring up.
0:01:50 Jemimah Ashleigh: I have them sitting on my fridge, and I’m praying she forgets by the time I get it. By the time I leave.
0:01:57 Ben Wright: I may remind her, But certainly the painting room you had there, a little bit of time out.
0:02:01 Jemimah Ashleigh: Yeah. I do have an art studio. That’s correct. So most people don’t. I don’t guess if you follow me on social media, you do know this, but I’m a painter and have been for years. I took it up during COVID I was so bored and I had an unlimited Amazon account, so I went and tried all the hobbies I wanted to try. And one of those things was painting. So the building that I moved into is a pretty incredible setup. And I’m really not an apartment girl either. This is really the first time I’ve lived somewhere like this, but what got me was how well it was thought out. It has gardens, it has a full gym, an indoor pool, an outdoor pool, a sauna. All the things I personally need to not really leave a place as well, like a proper lap pool. Very few apartment buildings have that. A sauna that you can go. And I know you’ve got a sauna here and, you know, Ben graciously keeps saying, do you want to go to the sauna? It’s like, I’ve got one at home. Thanks. But. But one of the things I’ve really, really enjoyed about that is having, like a dedicated library space and also an art studio. So the art studio I think we found ourselves in and you. I don’t think you knew that I was a painter at that point. Yeah, I do a lot of canvases and I sell them quite frequently as well. People ask for paintings and I just charge the materials. I love painting, so.
0:03:13 Ben Wright: And do you find you go in there for Zen time, or do you like going in and hanging out with other people?
0:03:17 Jemimah Ashleigh: Bit of both. Bit of a rage painter when I’m really stressed and like, maybe the run hasn’t done what I need. Yeah. It’s all beautiful landscapes and M&M’s blaring in the music department. But I do actually love hanging out with people there because I think it’s quite fun, which is actually what I really want to talk about today. About a little bit different than what we normally talk about. But I wanted to ask about your dream person to one, meet slash, have dinner with entrepreneur, maybe. Or maybe go into the art studio and hang out. And then I also want to talk about your dream collaboration in future.
0:03:56 Ben Wright: Yeah.
0:03:57 Jemimah Ashleigh: Business or otherwise.
0:03:58 Ben Wright: It’s interesting when I’ve never had a person that I’ve aspired to. I mean, there’s some people that I think it would be fascinating to sit down and paint with. Right. Ben Wright: Like, imagine being in a painting room with. With Elon Musk or. Or Donald Trump. Right.
0:04:14 Jemimah Ashleigh: Or there’s so many things I could do with that paintbrush.
0:04:17 Ben Wright: Oh, isn’t it right now? And I mean, we talk about them as being fascinating conversations, like the Rock Johnson. Right. You know, you know, these people that have just had such big impacts in the world. Right. Right.
0:04:28 Jemimah Ashleigh: Absolutely
0:04:29 Ben Wright: Doesn’t matter whether you agree or not. Right. There’s absolutely people there.
I would say at the moment, though, some of that I’d like to sit down with. And I think it’s because of the success that he’s been able to drive. And I don’t necessarily agree with the way he goes about everything. Right. In a lot of his theories I don’t necessarily agree with. But it’s Alex Hormozi.
0:04:51 Jemimah Ashleigh: The School Guy? He’s a key credit school. Right.
0:04:52 Ben Wright: Alex Hormozi is all around sales, Right?
0:04:56 Jemimah Ashleigh: Yeah.
0:04:57 Ben Wright: Big around in the gym world.
0:05:00 Jemimah Ashleigh: You can tell we didn’t discuss this before.
0:05:02 Ben Wright: Well, I mean, it’s the point of the conversation. But he was very big. He’s got a business called acquisition.com, i think, and he talks a lot around. He’s the guy that has the nasal strip over the top of the bridge of his nose. He’s quite fit. And I think it’d be a really good conversation because he’s very much about the work, hard to get to where you want to be. And he’s kind of endless, infinite energy and time. Right. He’s very intelligent. He has some really good models, but I don’t necessarily agree with all of them. Right. Because he is in a situation in his life where he just simply has these huge amounts of time to run into businesses, and he’s been able to drive tremendous success out of that. Right. But his model definitely has some pieces around sweat equity in there, which is actually evolving now into ones around using your time a lot more effectively. And I will say I do love most of the stuff he puts out, but I think it would just be such a great conversation to bounce stuff off him. I think I’d learn a lot of things. Right. I think that’s why I’d like to meet with someone, anyone that’s on my list of people I can learn from.
0:06:04 Jemimah Ashleigh: Yeah.
0:06:04 Ben Wright: In general, I think he’d be at the top of my list now. And then if I had to have some. Some others, it would be people that have been able to convert. I mean, I’m fascinated by people that have converted from the sporting world into having really great businesses. Someone like here in Australia. Someone like a Greg Norman. Right. He’s been able to convert from being a golfer to a really significant business owner. And there’s plenty of people around the world that have gone from sport to business, and I think they would be fascinating people.
0:06:33 Jemimah Ashleigh: How did you get there and hear that process?
0:06:36 Ben Wright: Yeah, yeah. To sit down and live with. But yeah, for me, I think Alex would be my number one. People like Greg Norman would be there and then there’d be people just for pure interest. Right. Just some of these unique.
0:06:45 Jemimah Ashleigh: I just want to sit there and watch. I eat. One of the things I really want to pick up that you just said was around. I wouldn’t necessarily agree with everything he said. And I think it’s so important when we’re having like this kind of like. And I mean, realize this is like a dream. Although. Email us. Alex, One of the conversations to have is we’re not necessarily going there to be like all fan girly and fanboy over them and be like, oh, I love you. You’re the best. This is actually I want to learn from you. I want to have that discussion. I want to hear about your concepts and, you know, the things that you’re talking about. Yeah. And here’s what I’m thinking. Tell me what you think. And getting that. That lookout.
0:07:24 Ben Wright: Yeah.
0:07:24 Jemimah Ashleigh: Yeah. Those are really. Greg Norman be interesting too.
0:07:27 Ben Wright: Yeah. And by the way, anyone that I don’t have a name here, but anyone who just had proven how to raise your kids to just be so successful, anyone in that field I’d love to sit down and have that dinner with. Right. Because parenting is without doubt the most challenging thing I think many of us will undertake.
0:07:45 Jemimah Ashleigh: Right. Yeah.
0:07:46 Ben Wright: Anything that’s going to help my little one along the way. But. But. So let’s stick with that as Alex is my key person. How about you? Right. You’re in there painting. And you’re not rage painting. You’re painting for the.
0:07:54 Jemimah Ashleigh: When I casually paint, I think from this sort of. It was interesting when you said Alex and Greg Norman. I was like, it’s so interesting. Cause my gut immediately when I sort of posed this question to myself, my immediate answer was someone like Gary V. Who was initially very much one of my mentors when I was coming up. But I’ve actually had the chance to meet him since then. And I don’t necessarily agree with like, he’s doing a lot of crypto and a lot of the kind of bro things. So immediately I was like, I would like to thank him because he really helped me get my mindset correctly. I’d say my probably dream person now is James Clear. Yeah. He’s the writer of Atomic Habits. I think he would be absolutely fascinating to sit down and go, what’s the next concept? This 1% which truly changed my life. Tell me about, like, what’s the next step from that? Like, what is the next like. Okay, great. Got it. Tell me what else. What else is in that brain of yours? If you can take this really idea of habit stacking, this very simple term and make it digestible for me, surely you’ve got more goodness in your brain than I need to have a chat to.
0:09:03 Ben Wright: Yeah, yeah. I mean, he’s obviously been able to go quite deep into that piece around behaviors and change management quite a period of time.
0:09:10 Jemimah Ashleigh: Yeah.
0:09:10 Ben Wright: So he’s going to have that depth that’s a thousand miles deep.
0:09:18 Jemimah Ashleigh: And I would love. Yeah, I would love to have a conversation with him, the other person, which is a real outlier. But as you sort of said, Greg Norman, I was like, oh, I’m going to raise him is. I would love to have a conversation with John Oliver. So he has a show called Last Week Tonight. He’s a comedian, but he has a show called Last Week Tonight. Do you know the show?
0:09:36 Ben Wright: No.
0:09:37 Jemimah Ashleigh: Right. I know what we’re doing tonight. But he’s taken very boring concepts. He was a comedy writer, he’s a comedian, but he created a show called Last Week Tonight. And the whole show is based on truly interesting information that is very interesting about a subject matter that no one cares about. Parole, bridges, around why you should care about voting, why medical debt, these really interesting ideas and made it very palatable for people, but in a very interesting and funny way. And it’s really bought a lot of education, made it very informative given real sources, real information. There’s no fake news allowed. And if they ever accidentally publish something incorrectly, they go and correct it and say, this is the actual data. This is what it looked like. There’s full transparency on every bit of information they provide. It’s done in a funny way. And for me, that’s my dream. How can I have fun and still do this?
0:10:36 Ben Wright: Yeah, yeah, I like that. Yeah. Excellent. So bringing humor into your day.
0:10:40 Jemimah Ashleigh: Yeah. And in that intelligent, funny, interesting. I’m going to make you care about this.
0:10:46 Ben Wright: Yeah.
0:10:47 Jemimah Ashleigh: But still make it interesting and funny at the same time. Because I’m like 42 Emmys. How have you not seen the show? I’m going to fix this for you.
0:10:53 Ben Wright: Well, yeah, absolutely. I mean, shows, Right. Doesn’t matter how big you are. There are some people who don’t know you are 100%. Comedians certainly are often really intelligent people. Right.
0:11:04 Jemimah Ashleigh: For Sure, Yeah.
0:11:04 Ben Wright: To bring him into any situation. Yeah, yeah.
0:11:07 Jemimah Ashleigh: That ability is hard. All right, I’ve got an additional question for you before we wrap up.
0:11:11 Ben Wright: Okay.
0:11:12 Jemimah Ashleigh: What is your dream collaboration, person or business? If someone knocks on the door now and they’re like, hey, Ben, not Gary or Octopus over here that I named earlier, knocking on the door, who is it?
0:11:25 Ben Wright: Yeah. Now, obviously you asked me this before we got on today
0:11:29 Jemimah Ashleigh: And I sent you in a Five minute spiral. So I haven’t actually got your answer yet.
0:11:32 Ben Wright: Well, yeah, but it’s a topic question I think you need to think about. So for me, a collaboration in my business is obviously going to be where my ideal customers are hanging out more often than not. And my ideal customers are typically sales leaders or business leaders. And I can’t go past a brand like Qantas.
0:11:50 Jemimah Ashleigh: Yeah, perfect.
0:11:51 Ben Wright: Whereby my podcast or this podcast is on their list of selected podcasts and we have passengers listening to it. I don’t know how many hundred thousands of people they take around every day. Right. But I’m assuming it’s hundreds of thousands. Thousands. That’d be fantastic. Right, because you got your voice is in the ears of your ideal customers in a way that’s very repetitive. So they get exposure. That, that for me is where I would love to build it. It’s not so much in people who can help me upskill my service. Although, I mean, that’s fantastic. Right. I love those type of partnerships, but for me, it’s those who can broaden my reach. Yeah, that’s where I’d be focusing my time in an ideal partnership. And also because the scale of getting something right with them is quite significant. So now, now you know what point Qantas is on my list to have a discussion with about whether they’d like to take a podcast. So, yeah, certainly something like that. Or partnering with a production that was really relevant to my target audience. Right. Like a shark tank or something like that.
0:12:47 Jemimah Ashleigh: Oh, you’d be great on that.
0:12:49 Ben Wright: Yeah, that, that, that would be, I think, an exceptional, exceptional collaboration for me because I just know I have so much value to add these businesses that are growing. So, yeah, that’d be my two. Right. With my five minutes notice that we had before.
0:13:01 Jemimah Ashleigh: Yeah, yeah, we took interesting route. We took both. It’s so funny because obviously I asked you the question and said, have a think about it, but I’ve taken a really similar route with my business. I said Spotify or Apple Music. I’m actually not too loyal on that one, but someone to pick up this kind of podcast and go, we’re actually going to give you the platform for it. We took really interesting. Similar routes to that.
0:13:23 Ben Wright: Yeah, interesting. And what would that collaboration look like?
0:13:26 Jemimah Ashleigh: Podcast recording, exclusive. We’ll take Gary with us. You’d be there too, I presume. We would do in studio, have all of the stuff and the everything built behind it, rather than us doing it ourselves.
0:13:38 Ben Wright: So full production.
0:13:39 Jemimah Ashleigh: Full production. But also they would do the marketing and all of those things as well. Which would be pretty exceptional because we’re busy little humans trying to do that as well. And also like then we can also just definitely be on corners. We’ve got a plan here.
0:13:51 Ben Wright: Yeah. So thank you first of all for including me in your ideal collaboration and taking me on that. That journey.
0:13:56 Jemimah Ashleigh: So I hope you happy.
0:13:58 Ben Wright: Yeah, I certainly get it. Any honorable mentions?
0:14:01 Jemimah Ashleigh: Gogglebox. I think if you get to mention I would love to be on gogglebox, call me. I would be great on that show.
0:14:07 Ben Wright: You would pick it on gogglebox because you have an opinion on many things and it’s not always linear, so as in it’s not always the common opinion.
0:14:16 Jemimah Ashleigh: And I think not always linear. It might be the title of my next book. She was not always Linear.
0:14:22 Ben Wright: Yeah, I like that. Non linear people are interesting.
0:14:25 Jemimah Ashleigh: Right.
0:14:25 Ben Wright: So you’re interested in your appeal to wider audiences. So. Yeah. Cool. Okay, great.
0:14:30 Jemimah Ashleigh: Yeah, great. Have to go on a I’m going to ask you off the cuff question. You have to go on a reality TV show next week. What is it?
0:14:36 Ben Wright: I have to go on a reality.
0:14:39 Jemimah Ashleigh: You’re being cast. It’s happening right now. You can’t be shocked.
0:14:41 Ben Wright: And this is completely off the cuff.
0:14:43 Jemimah Ashleigh: Yeah.
0:14:44 Ben Wright: So if it was for me personally to go and have some fun. The Amazing Race.
0:14:49 Jemimah Ashleigh: Oh my God, you’d be amazing on that.
0:14:51 Ben Wright: I would love to partner up with someone and I don’t know if I’d want to we talk about whether you’re going to do it with my wife.
0:14:56 Jemimah Ashleigh: No. That’s the worst idea I’ve ever heard. I love you both, but no, the.
0:15:01 Ben Wright: One I wish I had done that’s no longer on air is I love to have been a contestant on Gladiator. I got close. I actually got quite close and went and auditioned for it. And believe it or not, this skinny little rag of bones wasn’t that far away. I got down to the kind of the video interview stage went through past. All the physicals and everything. It was a big day right there with 5,000 people or so. And I think, I think they only put through a few to the video piece. But yeah, in days gone by, it’s.
0:15:25 Jemimah Ashleigh: Like, is it Mike Watney? Was that Mike Whitney Challenger? Mike Watney was from the. Is from that movie with Matt Damon. Get stuck on Mars.
0:15:36 Ben Wright: Well, there you go. You just stitched me out. I’m actually amazed I could answer that.
0:15:39 Jemimah Ashleigh: I love that.
0:15:40 Ben Wright: So quickly as I said genuinely on the spot. But what about you? So we’ve said goggle box. I can’t.
0:15:45 Jemimah Ashleigh: Goggle box would be incredible. I’d love to do that. Married at first sight. Absolutely not. I think I would be the best. You know what? I’d love to do it, but have no repercussions because I’d be the villain. I would absolutely be the villain.
0:15:57 Ben Wright: I have no doubt about that.
0:15:58 Jemimah Ashleigh: It’d be great television.
0:16:00 Ben Wright: Yeah. Yeah.
0:16:01 Jemimah Ashleigh: Phenomenal television.
0:16:02 Ben Wright: So what one would you like to be on?
0:16:04 Jemimah Ashleigh: I maintain Gogglebox. That would be my absolute dream collaboration.
0:16:08 Ben Wright: Who would you have there as the person sitting next to you? You can’t do it on your own.
0:16:11 Jemimah Ashleigh: Munro and I just. My cat and I and chilling out. Someone that can speak English probably. He’s wonderful and he’s very smart. He would be a crowd favorite. I don’t know. Do you want to do Googlebox? We’d be great at that.
0:16:22 Ben Wright: I’d get bored.
0:16:23 Jemimah Ashleigh: You would fall asleep. Actually. I might use your wife. That’s okay.
0:16:27 Ben Wright: Yeah. Shaina. Shaina would have some really powerful things to say when she had something to say. But you know, I’m the wrong person.
0:16:33 Jemimah Ashleigh: I’m going to find another comedian. I’ve thought about it. We’re going to find a very funny person. A.J. barker.
0:16:39 Ben Wright: Excellent.
0:16:40 Jemimah Ashleigh: Okay.
0:16:40 Ben Wright: So you’ll bring in someone that’s funny and you’ll provide all the polarizing comments.
0:16:45 Jemimah Ashleigh: Okay
0:16:46 Ben Wright: Perfect. Excellent. All right, great.
0:16:48 Ben Wright: Well, we managed to cover. Yeah.
0:16:49 Jemimah Ashleigh: More of a friendly topic today.
0:16:51 Ben Wright: Yeah. Yeah.
0:16:51 Jemimah Ashleigh: And was. I think one of my favorite things about this podcast is that we get to really pick about, like, that build that beautiful business education stuff. But also that humanity of, like, there are real people here. And just about that behind the scenes.
0:17:07 Ben Wright: Yeah. Sometimes slowing down to speed up is fantastic. And I certainly listen to podcasts where they won’t talk about the exact topic that I want to hear, but it gives my brain a chance to say, do you know what? I remember hearing Jemimah talk about something related to what’s coming up. Now I need to go and investigate that. Or Alex. Yeah. I love listening to some of his content. Or atomic habits. I think many to read that. Right.
0:17:29 Jemimah Ashleigh: And tell us yours. Tell us in the comments, like send us a message. Who do you want to sit down with? Also, what TV shows do you want to come on us with?
0:17:36 Ben Wright: That’d be cool. Yeah, that would be cool. We’ll get there one day.
0:17:39 Jemimah Ashleigh: The Amazing Race Friends in business edition.
0:17:44 Ben Wright: Right. That is a very good time for us to end this week’s episode. Thank you very much, everyone. We’ll see you in another seven days time. Have a great week. Bye for now.
