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Episode 62: How Building Your Brand Can Close More Deals with Kady O Connell

In this episode of the Stronger Sales Team podcast, host Ben Wright engages with Kady O Connell, branding expert and founder of Kady Creative, in an enlightening conversation about the intersection of branding and sales management. Discover the significance of establishing a compelling brand identity and how it can be leveraged to bolster the performances of B2B sales teams.

Kady O Connell delves into the essence of branding, defining it as the emotional connection and perception customers form through interactions with a business. With a spotlight on actionable strategies, this episode is a treasure trove of knowledge, revealing the intrinsic relationship between robust branding and enhanced sales outcomes. From the importance of consistency in visual branding to the power of personal branding among sales teams, listeners are guided through a comprehensive approach to utilising branding as a pivotal tool for sales success.

About the Guest:

Kady O Connell is a seasoned professional with over a decade of experience in the creative industry. As the founder of Kady Creative, she focuses on helping small to medium-sized enterprises (SMEs) and entrepreneurial businesses to build thriving online brands. Katie believes that the best brands connect deeply with their audience, becoming magnets in their own right. With a track record of aiding around a hundred businesses in intentional brand-building over the past ten years, Kady is not just an accomplished creative mind but also a best-selling author and a prominent figure in live training and public speaking, educating entrepreneurs on the power of branding.

Key Takeaways:

  • A consistent and recognisable brand is crucial for creating trust and ensuring quick customer recognition, akin to McDonald's iconic yellow arches.
  • Sales teams should develop personal brands that align with the company's branding, which can significantly improve their trust and outreach to potential clients.
  • Companies should incorporate brand values into their hiring processes to ensure that employees are effective brand ambassadors.
  • Companies should zero in on successful branding and sales strategies already in place and double down on those areas for accelerated growth.
  • Encouraging sales teams to increase their social media presence can greatly enhance interaction rates with potential leads and customers.

Time Stamps: 

0:00 Intro

1:12 Guest Introduction

2:24 Kady Creative

4:56 Branding

6:24 Branding and Sales

9:49 Tangible Steps Driving Your Brand

15:35 Tips to Start Building Your Brand

19:02 What a Sales Leader Should Focus On

21:41 Outro

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